7 series: Individuality is unmistakable

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Individuality is unmistakable

The new BMW 7 Series represents the pinnacle of automotive engineering. Combining refinement and dynamism, elegance and comfort, safety and pioneering technology, its virtues encompass everything that a BMW in this vehicle class could be expected to deliver. Going beyond that, in order to fulfill the most exacting requirements in terms of an individualized appearance, there is the BMW Individual 7 Series. Its exclusive exterior and interior equipment options ensure that the finished car will be as unique, unmistakable and full of character as its driver.


Bespoke services to satisfy every demand. BMW Individual Manufacture.

The BMW Individual range comprises extraordinary paint finishes, top-of-the-range leather, superior interior trims and exclusive equipment options. Exceptionally discerning customers who are unable to find what they are looking for in this select range will be in good hands with the BMW Individual Manufacture. The premise: almost anything is possible; the only limits are those imposed by safety regulations, BMW brand characteristics, and legal requirements. Whatever your customer desires for their BMW, the resulting bespoke vehicle, created in close co-operation with the designers and engineers at the BMW Individual Manufacture, will uniquely reflect the personality of each customer.

Some of the wishes at the top of our customers' lists include monogrammed headrests or interior trims. Engraving lettering into the interior trim or placing a crest or logo onto the rear window blinds are other popular requests realized by the BMW Individual Manufacture.

Reading lights for more comfort.

The optional BMW Individual reading lights in the rear have a gimbal mounting which ensures they cast a precise, pleasing light that makes it easy to read books, files or documents.

Refreshingly cool.

The optional BMW Individual cool box between the rear backrests ensures drinks stay nice and cool. It provides space for two 0.7-litre bottles and two drinks cans. Thanks to an innovative drawer mechanism, it is also easily accessible. Special indentations keep chilled items in place and prevent noise from bottles rattling against each other.

New BMW Individual designation at the rear.

For the first time, the new BMW Individual 7 Series can be ordered with an exclusive BMW Individual designation in the decorative trim strip at the rear of the vehicle. A discreet reminder of the unique personality of every BMW Individual 7 Series. (Due to become available in the 2nd quarter of 2009. Subject to changes in design.)

Entry sills with illuminated lettering.

BMW Individual cars can be recognized by the lettering on their rims, steering wheel and entry sills. The new BMW Individual 7 Series features illuminated BMW Individual lettering on the entry sills. The designation is visible each time the door is opened.